At least with print media, “don’t believe everything you read” was more or less easy to apply– stay away from fringe publications and radical sources, and you could eliminate a lot of the lies that are out there.
On the Interwebs, things are more than a little different. There are “paid posters” providing their opinions on message boards and social media to affect popular opinion. From the Wikipedia page titled Sockpuppet, ”A sockpuppet is an online identity used for purposes of deception. The term—a reference to the manipulation of a simple hand puppet made from a sock—originally referred to a false identity assumed by a member of an internet community who spoke to, or about, himself while pretending to be another person. The term now includes other uses of misleading online identities, such as those created to praise, defend or support a third party or organization.”
This sort of activity is known to be a tool of propaganda used by the Chinese, but it’s not limited to the great communist dictatorship of the East. In an academic paper by Cheng Chen, Kui Wu, Venkatesh Srinivasan, and Xudong Zhang titled “Battling the Internet Water Army: Detection of Hidden Paid Posters” it is stated that, “…the use of paid posters extends well beyond China. According to a recent news report in the Guardian [9], the US military and a private corporation are developing a specific software that can be used to post information on social media websites using fake online identifications. The objective is to speed up the distribution of pro-American propaganda.”
The paper is a little difficult to get through but is overall informative. Particularly useful were the links provided in the sources section. With a focus on technical information, it’s somewhat taxing to read, and falls short on conclusions– probably as this is a developing topic. It explores sockpuppeting as a new job opportunity, and gets into some details of its inner workings. It’s a good piece because it brings these issues to light, and reminds us how careful one must be out on the Interwebs. You can find a link to the .pdf on this page from Cornell.
From The Guardian article titled “Revealed: US spy operation that manipulates social media,” “The project has been likened by web experts to China’s attempts to control and restrict free speech on the internet. Critics are likely to complain that it will allow the US military to create a false consensus in online conversations, crowd out unwelcome opinions and smother commentaries or reports that do not correspond with its own objectives.”
Reportedly, American military interests in this activity are for overseas activities only. However, use of these techniques are not limited to our forces fighting terror around the globe. Corporations and politicians have their hands in this business as well.
Beyond defining the term, the Wikipedia page on Sockpuppet provides a section titled Notable Public Examples to detail how this propaganda technique is known to have been used.
In the end, the ‘user’ must find a way to think for themselves. I realize this isn’t easy in a world where things are handed to us on the “silver-plated platter” known as the WWW. That being said, somewhere between loading a page and clicking the next link, I hope people are still asking questions and doing some critical thinking for themselves.
Don’t believe everything you read.